The top 3 things a college must do to attract the right set of talent.

October 23, 2017 iTrackglobal No comments exist

With a plethora of options for the students to choose from, students have become very demanding.

They are extremely well informed, spoilt for choice and they want to associate themselves with the best colleges.

After all, their entire future is dependent on their choice of decision.

Colleges on the other hand have their own set of challenges.

Colleges are as good as their students.

The reputation of the college is directly proportional to the quality of the students.

Quality of the students shape the strength of the alumni network.

In this day and age, colleges need to go all out in order to attract the right talent and if they cannot, they have to at least make sure that they invest in the right set of resources to improve the quality of their intake.

Consider these stats.

  1. India adds roughly 15 million youngsters to its workforce every year and 75 percent of them won’t be job ready.
  2. Furthermore, to meet the demands of the global economy, India needs to add around 700 million skilled workers by 2022.
  3. Not a single Indian educational institution made it to the top 200 lists of the Times Higher Education World University Rankings 2016-17. []
  4. Every year millions of young Indians go abroad to pursue higher education.
  5. The McKinsey Global Institute estimates that Indian migrants generate close to $500 billions of GDP in the countries in which they live and work.

Below are the top 3 things a college must do to attract the right set of talent.

Specialization on offer


Is the curriculum on offer engaging enough?

Colleges must align their curriculum as per the latest industry requirements and changes. Unfortunately, most of the colleges follow outdated syllabus.

To make the situation worse, the emphasis is mainly on theory.

Students lack enough practical exposure and face tough challenges during their interview.

As a result, more than 60% of engineering graduates across the country remain unemployed every year. (source: TOI)



Companies like IBM, have already tied up with certain colleges/universities and are training their gen next employees.

The likes of SSCs (TSSC and ESSC) are taking active interest and have tied up with various corporates to improve skills in their respective sectors.

Faculty reputation


The faculty plays a very important role in shaping the future of their students.

As a matter of fact, the graduation rate and the placement record depends on the quality of the lecturers and how effectively they have trained their students.

Apart from the usual pre-requisites (Degree/Qualification, achievements, and professional experience of the faculty members), they also have to initiate programs to improve their teaching efficiency and also that of their students.

They must constantly keep their skills updated with the changes in technology.



Train the Trainer programs are an effective way to keep the faculty updated with the frequent changes in the technology.

Many MNCs like IBM, CSC, HP have tied up with private companies to deliver the T3 training.

Faculty must act as influencers and must play a very vital role in introducing new technologies (like, college on the cloud, elabs, batch management and so on) for the benefit of the students.



College reputation

India is one of the largest producers of engineers in the world.

Also, there are more than 10,000 engineering colleges across the country.

But not even a single Indian educational institution made it to the top 200 lists of the Times Higher Education World University Rankings 2016-17.

The reputation of the college falls into 3 categories

  • In terms of Accreditation, cost of the course, admission criteria, admission rate, graduation rate, placement record, internship assistance, career planning, and guidance in job search.
  • Physical infrastructure in terms of canteen facilities, recreational facilities, Wi-Fi and so on.)
  • Virtual infrastructure in terms of Labs, Software, smart classrooms, podcasts, online course delivery.

Colleges in India needs to be more proactive and must possess the willingness to experiment with new and innovative methods of coaching/education and not just get fixated on the age-old methods.



India will have the largest young workforce by 2020 with 65 percent of the population under the age of 35.

Also, India is also on the verge of becoming the world’s fastest economy while registering an average growth of seven percent during the last three years.

This is the right time for colleges to be as innovative as possible and cash in on the huge opportunity that lay in front of them.

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